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The U.S. Food and Drug Administration (FDA) blasted the maker of JUUL e-cigarettes for illegally marketing its products as safer alternatives to traditional cigarettes. The FDA threatened to fine or even seize the company’s products if it did not correct its advertising practices. 

In a press release issued Sept. 9, 2019, the regulatory agency called out JUUL Labs Inc. for making unsubstantiated claims about the safety of JUUL e-cigarettes in advertising directed at consumers. Some of that illegal advertising included a presentation given to youth at a school. 

In a separate warning letter sent to the company, the FDA raised concerns about recent testimony given at a Congressional hearing about JUUL’s marketing and outreach practices, including those targeted at students, tribes, health insurers, and employers.

Did you experience addiction or other serious side-effects after smoking e-cigarettes?

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According to the FDA, JUUL did not submit any scientific evidence to the agency proving e-cigarettes are safer than traditional cigarettes before advertising such claims, as required by law. 

“Regardless of where products like e-cigarettes fall on the continuum of tobacco product risk, the law is clear that before marketing tobacco products for reduced risk, companies must demonstrate with scientific evidence that their specific product does in fact pose less risk or is less harmful. JUUL has ignored the law, and very concerningly, has made some of these statements in school to our nation’s youth,” acting FDA Commissioner Ned Sharpless said in a statement. 

“We’ve also put the industry on notice: If the disturbing rise in youth e-cigarette use continues, especially through the use of flavors that appeal to kids, we’ll take even more aggressive action,” said Sharpless.

JUUL has 15 days to respond to the agency. 

The FDA’s warning comes shortly after a wave of mysterious lung illnesses were reported in e-cigarette users. Hundreds of people have been sickened and at least five people have died as a result of the respiratory injuries tied to vaping nicotine and THC (the active ingredient in marijauna) products. 

The exact cause of the mysterious lung illnesses is still being investigated by the Centers for Disease Control and Prevention and state and local health departments. 

JUUL lawsuits make same claims as FDA

People harmed by the use of JUUL’s e-cigarettes have been filing lawsuits against the company for at least a year. JUUL users claim they suffered serious side effects like lung injuries and addiction, in addition to misleading advertising and targeting of youth. 

These lawsuits were already claiming what the FDA is now speaking out against—that JUUL illegally marketed its product as a safe alternative to traditional cigarettes and targeted youth in its advertising efforts. 

Schmidt National Law Group has been working hard to combat e-cigarette companies that profit from misleading advertising and potentially unsafe products. 

We’ve been interacting with tens of thousands of e-cigarette users and have helped file thousands of lawsuits against e-cigarette manufacturers, including JUUL, in an effort to hold these companies accountable and seek justice for those harmed by their products. 

In the wake of the FDA’s latest actions against JUUL, it’s clear that these efforts are finally working. 

E-Cigarette Lawsuits & Claims

If you used a Juul or other type of e-cigarette and experienced side effects like lung injuries, heart attack, seizures, or addiction, you may be entitled to financial compensation. 

Our team of experienced attorneys and case managers are available 24-7 to offer free, no-obligation case evaluations. Call us at 800-631-5656 today.