In an effort to cut about $1 billion in costs, beleaguered e-cigarette company JUUL Labs Inc. says it is laying off some 650 employees and making significant changes to its marketing department, CNN Business reported. The announcement comes as cases of vaping-related illness tops more than 2,000 nationwide.
The company paused its marketing efforts after regulators began cracking down on youth vaping, an epidemic they say was fueled by JUUL advertising campaigns that targeted teens.
JUUL says it is phasing out its position of chief marketing officer, and focusing only on direct marketing. This is part of the company’s recent strategy of not advertising on TV, in print, or online.
The company’s new CEO, former Big Tobacco executive KC Crosthwaite, said in a statement that the restructuring plan will help JUUL “focus on reducing underage use, investing in scientific research, and creating new technologies while earning a license to operate in the US and around the world.”
Crosthwaite was named CEO of JUUL in September 2019. The former chief growth officer at tobacco company Altria, Crosthwaite joined JUUL Labs when the company’s value began plummeting following dozens of reports of vaping-related illnesses.
Since the first cases of vaping-related lung illnesses were reported in summer 2019, 42 people have died and more than 2,000 people were sickened due to vaping-related illnesses, according to the Centers for Disease Control and Prevention.
The public health crisis has led to several states moving to ban e-cigarettes altogether, and top retailers like Walmart have announced they will no longer sell vaping products.
The U.S. Food and Drug Administration (FDA) is also ratcheting up its regulatory efforts against vaping-related illnesses and the teen vaping epidemic. JUUL is waiting to hear the FDA’s decision on a final rule that would remove some flavored nicotine vaping products from the market.
People who used vaping products and suffered adverse health effects are filing E-cigarette Lawsuits against JUUL, Blu, NJOY, and other major manufacturers of e-cigarettes.
If you used e-cigarettes and were subsequently injured, you may be entitled to financial compensation. Our team of experienced attorneys and case managers are available 24-7 to offer free, no-obligation case evaluations. Call us at 800-631-5656 or visit nationalinjuryadvocates.com today.